02PlanAI · Lumora Consumer ProductsDemo Data
Demand Intelligence
Establish the consensus demand that drives material and production planning.
Intelli AI Demand Summary
13-week demand increased 6.8%. Hair Care contributes 48% of demand value, driven by the Lumora Silk retail promotion (W5–8) and distribution expansion from W6.
71% of uplift on Lumora Silk Shampoo 360ml in W6 is associated with promotion and distribution expansion.
Forecast view
Actual · Statistical · Commercial · Consensus · Range
Demand signals
Driver contribution (network, 13 wks)
Historical Sales
+38%
Seasonality
+9%
Promotions
+14%
Retailer Orders
+11%
Distribution Changes
+7%
Price
-3%
Launches
+2%
Events
+2%
Weather
+1%
Marketing
+6%
Market Growth
+4%
Channel Mix
+3%
Forecast explainer — Lumora Silk Shampoo 360ml
Week 6 forecast: 124K units
Uplift drivers: promotion 18.0K, distribution 11.0K, seasonality 11.8K, cannibalization -6.0K. 71% of uplift associated with promotion and distribution expansion.
Demand override
Changes propagate immediately to materials, capacity, inventory, production and service
Consensus demand by brand
13-week units and value
| Brand | Category | 13-wk Units | Value | vs Statistical |
|---|---|---|---|---|
| Lumora Silk Shampoo | Hair Care | 4.0M | $29.2M | +5.6% |
| Lumora Fresh Shampoo | Hair Care | 2.8M | $19.3M | -0.9% |
| Lumora Repair Shampoo | Hair Care | 2.1M | $16.5M | +0.0% |
| Lumora Smooth Conditioner | Hair Care | 1.8M | $14.0M | +0.0% |
| PureGlow Beauty Soap | Personal Wash | 4.7M | $9.5M | +0.0% |
| PureGlow Fresh Soap | Personal Wash | 3.4M | $6.4M | +0.0% |
| PureGlow Sensitive Soap | Personal Wash | 1.6M | $3.7M | +0.0% |
| PureGlow Body Wash | Personal Wash | 1.4M | $9.9M | +4.1% |
| Veluna Body Lotion | Body Care | 1.3M | $8.2M | +0.0% |
| Veluna Hand Cream | Body Care | 837K | $3.5M | +0.0% |
| SparklePro Liquid Detergent | Home Care | 2.2M | $21.2M | +2.2% |
| SparklePro Fabric Care | Home Care | 1.3M | $11.2M | +0.0% |
| TinyBloom Baby Wash | Baby Care | 867K | $6.5M | +0.0% |
| TinyBloom Baby Shampoo | Baby Care | 716K | $5.2M | +0.0% |